Instagram mothers

This research aims to identify the main characteristics of a new visual order in the age of the information society. Such a transformation of the regime effects society, social relationships and the construction of individual identities. Social media are the spheres in which we can observe the new identity strategies. Instagram in particular is a social media that shows us the visualization of the regime directly. As new players in this new order, Instagram mothers are at the heart of this study because of the visuality of their identity construction. But the key point about these mothers is their use of infantile imagery. On the one hand, this visualisation of children raises issues of intimacy and exhibition. On the other hand, through the mothers' perception of their children, we observe self-indicative and self-referential characteristics based on the perfection of motherhood through the perfect child, which we cannot evaluate in isolation from the ideology of motherhood.