Innovation of the advertising industry as KPO

The current study investigates the possibility of making the ¿Advertising Services Business¿ become one of the pillars of the Mauritian Outsourcing industry. It mainly concentrates on the talent of advertising agencies in Mauritius and focuses on gauging the extent to which the ¿industry best practices¿ in the advertising sector are being applied. Our country''s economy has been courageously facing the 2008 world economic crunch and astounded the world with a considerable economic growth. This growth has been fueled with the strong vision and innovation of the leaders of Mauritius. This vision has to be maintained through constant trial of creating new opportunities out of the strength of our know-how. Given that trends of outsourcing/ off-shoring in the world are growing so rapidly with highly sophisticated strategies and that the only available resource in Mauritius is its valuable human knowledge it has become imperative for the economic players to diversify their approach, likewise Advertising Services Sector should be able to shoulder with the innovators around the world so as to become competitive and help maximize the economic potential of our knowledge base society.