INNOVATION EDEN

As the business world becomes more complex and more competitive, companies are turning to innovation as one of the few remaining sources of competitive advantage. Thus, they increasingly invest in activities that will provide them with innovative resources, and continuous inflow of innovation, including those coming from within the organization as a whole, which the book focuses on. The backbone of this book is a case study which presents, in an illustrative way, the ecosystem and answers how to create an environment that reinforces and drives employee engagement. It focuses on the critical importance of employee to maximize its potential, thrive and go far above pure execution which in parallel affects business initiatives in a positive way. Additionally, the book explores the (mutual) effects it has on corporate culture, employees and innovation with the notion that to plant the seed of innovation into company¿s DNA, leaders need to empower employees to challenge assumptions, ask questions and think outside the square; abolish bureaucracy; set metrics and constantly improve as well as innovate on deployed innovation method or system!