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INNOVATION and CUSTOMER VALUE PERCEPTION

INNOVATION and CUSTOMER VALUE PERCEPTION

von H¿ng V¿¿ng Quang, Khairir Khalil und Seyed Mohammadreza Ghadiri
Softcover - 9786203860689
37,90 €
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Beschreibung

Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However, nowadays customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.

A CASE STUDY in FURNITURE SECTOR

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 11. Mai 2021
Maße 22 cm x 15 cm x 1 cm
Gewicht 250 Gramm
Format Softcover
ISBN-13 9786203860689
Seiten 156

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