Information Seeking Behavior In Internet Era

Due to information revolution, there is an unprecedented demand for storing, organising, disseminating and accessing information. Although a large number of sophisticated retrieval tools are developing, yet difficulties are faced in locating the relevant information. The present study of information seeking behaviour of fraternity of J&K Universities (INDIA) in internet era tries to identify the need for net based information and the difficulties faced in the techniques followed. The rapid development of using internet in libraries and information centres has made a need to study about the search requirements and search habits of internet users. With the introduction of orientation and advance information literacy programs internet resources can be utilized more effectively. Significant changes have taken place but more is required to be done in this regard.