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Influence of Information Sources And Purchase Factors on Purchase

Influence of Information Sources And Purchase Factors on Purchase

von Devasenathipathi Thirumurugananndham und Mark J
Softcover - 9783639511604
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Beschreibung

This research work was carried out only in southern part of Tamilnadu, particularly who have very recent purchase experience in buying laptop. The study is purely based on the respondent¿s post-purchase recall opinion. The study was restricted to laptop market only and survey was conducted in Coimbatore. This study has been useful in knowing and examining the buyers¿ opinion about influence of purchase features and information sources at the time of buying their preferred laptop brands. Further, this study also brings interesting information about post purchase dissonance, satisfaction level and its influence on future recommendation of their preferred laptop to others.

A Post Purchase opinion Survey among Laptop users

Details

Verlag Scholars' Press
Ersterscheinung 21. Februar 2013
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 107 Gramm
Format Softcover
ISBN-13 9783639511604
Seiten 60

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