In use values and knowledge creation that leads to innovations.

Dimitris¿ work introduces readers to the process of Knowledge creation and its novel implementation within Knowledge Intensive Firms. In that way, Dimitris delves into the deep cultural layers of three highly successful and creative organisations of UK. In other words, Dimitris refers to novel findings and to fundamental conflicts among in use values and their balance so as unique projects to be constructed each time. In addition, the book introduces a principal value -the over-creating value- that characterises and shapes every aspect of founders¿ and employees¿ behaviour within a New media consultancy, an Advertising consultancy and an Interior and Graphic design consultancy. This further is exemplified in numerous in use values of founders and employees. In that way, the book provides a vivid analysis of how successful managers achieve a transforming leadership by example. And how creative employees maintain and foster constantly great relationships with each other so as to produce and exchange new knowledge that results every time into innovations. Therefore, it is a book that should be read by all creative Business mind individuals, Lecturers and Students.