In the Investor's Mind - A Dive Into Mutual Fund Decision Dynamics

This study aimed to assess the factors influencing the investment decisions of investors in mutual funds in Singapore. The research aimed to investigate the impact of risk tolerance, expense ratio, returns on investment (ROI) and fund manager's experience and expertise on investors' decision making process. The study employed a quantitative research approach, utilizing a structured questionnaire to collect data from a sample of 26 mutual fund investors in Singapore. The findings of this study will contribute to the existing body of knowledge regarding investment decisions in mutual funds. The results will provide insights into the factors that influence investors' decision making process and help mutual fund companies and financial advisors tailor their strategies to better meet the needs and preferences of investors. The research implications of this study extend beyond academia as the findings will have practical implications for mutual fund companies, financial advisors and policymakers in Singapore.