In Depth Analysis of Cadbury and Nestle Marketing Strategies

The Chocolate market in India is currently estimated a Rs1500 crores. Growing at a rate of almost 18-20% per annum the chocolate market in India is becoming one of the major industries in the country. India produces almost 30,000 tones of chocolate products annually. India's per capita consumption of chocolate is a whooping 300 grams. Out of which Over 70 per cent of the consumption takes place in the urban areas. Chocolate consumption in the rural areas is negligible in India. Top Chocolate Brands in India are Cadbury, Nestle, and Amul. Cadbury and Nestle has been dominating the chocolate industry in India over the last few decades due to their deep penetration levels and strong customer base. Cadbury over the years has become synonymous with chocolates in the country. Be it the quality of the chocolate, the packaging, the marketing or the advertising Cadbury has been ruling the chocolate industry since quite a few decades now. However as compared to these two brands Cadbury and Nestle, Amul is relatively new.