Improving Sales Force Effectiveness through Sales Force Automation

The book is a comprehensive background material for understanding the effect of sales force automation system on sales force effectiveness in the Nigerian food and beverage industry. It examined wireless technology, computer self-efficacy and perceived ease-of-use as components of sales force automation system and their effects on sales force effectiveness. The book is an invaluable contribution to growing literature on sales force automation system. It is therefore, a treasure for students, teachers and marketing practitioners in tertiary institutions and industries. All those engaged in marketing, commerce and manufacturing will find this book practically useful whether they are seeking basic grounding in marketing or are specialists in other fields who wish to see their own functions in wider context and to keep abreast of trends and realities in marketing.