Importance of advertising in service promotion

LANSWELL, in his theory of communication processes, states: information causes the receiver to react, which in turn causes the sender to react. That is why we have proposed to Vodacom, some additions including others to be taken into account in its conceptual framework of advertising to obtain favorable results in the face of the problem pinpointed above. In the same vein, we believe that with the organization of contests, games and others. Vodacom could improve its image in the promotional aspect of its M-pesa service. A company that wants to be as commercial as Vodacom must, in principle, ensure the behavior of its products on the market, if it wants to maintain its influence; the inattention and the pretension of its leadership will not benefit the success of the company.