Impact of Mass Media on Children Upbringing

A total number of 75 staff members of the afore-mentioned organizations were used as sample size from the studied population. The data collection and analysis were done through survey method; findings revealed that the impacts of mass media on children include learning of good and bad attitudes and that it also improves and causes decline in academic performance. It also revealed that to prevent children from learning bad things from media contents, effective regulation and censuring of media contents by the regulatory authorities should be ensured, there should also be sanctions on media stations/houses that transmits adult programmes without appropriate censor, parents and guardians should properly monitoring and control their children¿s access to media contents. It also revealed that children should not be allowed to spend a long time watching television programmes to prevent obsession.