Autorenfreundlich Bücher kaufen?!
Beschreibung
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Creating Breakthrough Products
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | Oktober 2010 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 441 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349305315 |
| Auflage | 1st ed. 2010 |
| Seiten | 261 |
Schlagwörter
Business Mathematics, Business Strategy and Leadership, Industrien und Branchenstudien, Industries, Innovation and Technology Management, Management: Entscheidungstheorie, Management: Innovation, Marketing, Marketing und Vertrieb, Operations Research and Decision Theory, Strategisches Management, Unternehmensforschung, Wirtschaftsmathematik und -informatik - IT-Management
Bekannt durch
