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Beschreibung
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 20. November 2013 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 385 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349469642 |
| Seiten | 284 |
Schlagwörter
Business Strategy and Leadership, Development Economics, Entwicklungsökonomie und Schwellenländer, International Business, Internationale Wirtschaft - Internationales Management, Management, Management und Managementtechniken, Marketing, Marketing und Vertrieb, Organisationstheorie und -verhalten, Organization, Strategisches Management
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