Hugo Chavez Frias

At all levels of the public sphere where political action is exercised, those who consider themselves with certain capacity of ascendancy over others, with the possibility of reaching positions in positions of popular representation, or by elemental vanity and personal egomania, strive to fabricate an image that seduces those who confer such leadership through what is commonly known as "popular favor"; that is, the conquest of spaces of sympathy and acceptance among the majority of citizens as an instrument of political, personal, economic or social ascent and its consequent quotas of power. Very few people have acquired that -popular favor¿ for free, without resorting to experts and expensive image consultants, to the support of figures with public notoriety, to holders of structural political power and the solid disposition of economic resources, among other aspects, that guarantee the fabrication and positioning of a public image as a platform for their purposes.