Autorenfreundlich Bücher kaufen?!
Beschreibung
The book contributes to an understanding of how the process of product placement functions and how the new Swedish Radio and Television law has, so far, influenced the different parties involved in the product placement process. The book will also give an insight in how the different parties involved, handle the ethical issues around product placement and product placement with alcoholic beverages. The purpose is also to give an understanding of if and how alcoholic beverages can be exposed in television despite the new conditions that the Swedish Radio and Televsion law has caused.
"If You Notice, It's Bad. But If You Don't, It's Worthless" (Erwin Ephron)
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 25. August 2011 |
| Maße | 22 cm x 15 cm x 0.7 cm |
| Gewicht | 179 Gramm |
| Format | Softcover |
| ISBN-13 | 9783845429342 |
| Seiten | 108 |
Bekannt durch
