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Beschreibung
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
A Guide to the Dynamics of International Public Relations
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 29. Mai 2002 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 313 Gramm |
| Format | Softcover |
| ISBN-13 | 9780333987773 |
| Auflage | 2nd ed. 2002 |
| Seiten | 228 |
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