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How to make tourism service quality perfect

How to make tourism service quality perfect

von Tran Phi Hoang
Softcover - 9786139932863
76,90 €
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Beschreibung

Satisfaction and service quality are two distinct but interrelated terms. Service quality is a concept of objectivity, perception, and evaluation, while satisfaction is a combination of subjectivity, feeling-based, emotion-based components. Customer satisfaction refers to the criteria that customers feel when using a service, while referring to service quality is as a concern to specific components of the service. The impact of customer satisfaction on customer spending is stronger than that of the change in income and customer trust in products and services. The most powerful financial reward is that of having a lot of satisfied customers. Good service quality will increase customer satisfaction and loyalty, plus word-of-mouth referrals from customers - all three of which create a huge competitive advantage for any organization or business.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 25. Oktober 2018
Maße 22 cm x 15 cm x 1.6 cm
Gewicht 387 Gramm
Format Softcover
ISBN-13 9786139932863
Seiten 248