Weitere Formate
Hardcover - 9789819942985
192,59 €
Autorenfreundlich Bücher kaufen?!
Beschreibung
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
Details
| Verlag | Springer Singapore |
| Ersterscheinung | 24. November 2024 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 743 Gramm |
| Format | Softcover |
| ISBN-13 | 9789819943012 |
| Seiten | 392 |
Schlagwörter
Herstellerinformationen
Bekannt durch
