This qualitative research study explores the hotel franchising relationships and the psychological contract and develops a model of success factors of hotel franchising relationships. There is a rich franchising literature, but little work that focuses on hotels. Three main issues on hotel franchising relationships are identified i.e. hotel franchising triggers; psychological contract and hotel franchising; hotel franchising lifecycle and phases. Various authors have highlighted the importance of managing franchising relationship and applying a systematic approach to evaluate it at regular intervals. Existing franchising lifecycle models and psychological contract models have also been criticized as in need of updating to design a comprehensive model of the success factors of the hotel franchise relationship.A multiple case study approach was adopted involving document analysis and semi-structured interviews with hotel franchisors and a number of their franchisees to explore how hotel franchisors and franchisees approach the issues of hotel franchise lifecycle, phases and psychological contract. This study explores the nature of the relationship between franchisor and their franch
Tags: Wirtschaft, Betriebswirtschaft
Taschenbuch - 9783845409191 Verlag: LAP Lambert Acad. Publ. Ersterscheinung: Juli 2011 ISBN-13: 9783845409191 Größe: 220 mm x 150 mm x 23 mm Gewicht: 576 Gramm 376 Seiten Versandfertig in 3-5 Tagen.