Hotel Customer Needs, Satisfaction, and Loyalty Analysis of TWD

With the advancement of medical care and treatment, people live longer than before. By 2030, 71.5 million Baby Boomers will be 65 years and older. At that time they will demand products, services, and environments addressing their age-related physical changes (U.S. Department of Justice, 2005). Moreover, both in the U.S. and Taiwan, elderly people were more likely to report having a disability than younger people. The results indicated that respondents were very loyal to a hotel that could satisfy their needs. Moreover, their purchasing behaviors and attitudes were strongly correlated. They always repeated their purchasing behavior and had a positive attitude toward the hotel that can satisfy their needs. It send a message to the hotel operators that even though their facilities may not be able to satisfy disabled travelers, they still have a chance to bring them back as loyal customers, providing the hotel operators can handle their special needs and complaints.