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Holiday attachment - The construct, measure, and its relation with customer loyalty

Holiday attachment - The construct, measure, and its relation with customer loyalty

von Babu George
Softcover - 9783656127062
47,95 €
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Beschreibung

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:

a) Conceptualization, development, and validation of a scale to measure holiday attachment.

b) Examination of holiday attachment as an antecedent of tourist loyalty.

c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.

KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

Details

Verlag GRIN Verlag
Ersterscheinung Februar 2012
Maße 21 cm x 14.8 cm x 0.8 cm
Gewicht 152 Gramm
Format Softcover
ISBN-13 9783656127062
Auflage 2. Auflage
Seiten 96