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Softcover - 9783031223952
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Beschreibung
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Case Studies on Human-to-Human Marketing
Case Studies on Human-to-Human Marketing
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 20. Juli 2023 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 567 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031223921 |
| Seiten | 213 |
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