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Grocery Shopping Behaviour of Consumer on Mobile Apps

Grocery Shopping Behaviour of Consumer on Mobile Apps

von Anuja Shukla und Shiv Kumar Sharma
Softcover - 9786202018753
35,90 €
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Beschreibung

Consumer is the King of Markets today. With the advancement in technology the way of shopping has changed from traditional kirana stores to the modern mobile app based shopping. This book is a look into the behaviour of consumers purchase. The study mainly focuses on Indian consumers. The study in-depth describes the various aspects of details undertaken and step by step procedure to scientific data analysis. The results are shocking and very true. The marketers can benefit by the use of this study.

With Reference to Indian Consumers

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 11. August 2017
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 131 Gramm
Format Softcover
ISBN-13 9786202018753
Seiten 76

Schlagwörter

E-Commerce: geschäftliche Aspekte, Geschäftswettbewerb, Management und Managementtechniken, Management: Innovation, Strategisches Management, Unternehmertum / Start-ups