Autorenfreundlich Bücher kaufen?!
Beschreibung
There has been a growing awareness among consumers around the world about protection of the environment they live in, consumers, both individual and industrial, are favoring to buy environment-friendly products as they feel that green products are safe for use. This work has explored the consumers¿ attitude towards green products and retailers with green image and also gives a viewpoint of retailers towards green products and green marketing. This work also offers suggestions to retailers for becoming more green to have competitive advantage in the market.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 20. September 2013 |
| Maße | 22 cm x 15 cm x 1.8 cm |
| Gewicht | 435 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659451621 |
| Seiten | 280 |
Schlagwörter
Bekannt durch
