Green Game Changers: transforming business towards a green economy

In the scope of the partnership between the WWF and the University of Exeter (UoE), the WWF-UK has approached the One Planet MBA (OPMBA) office, asking for a student to do either an in-depth research of some of the case studies or to identify some more GGCs and to do a one-pager profile on them. Manuel Trindade has taken upon the first challenge. The academic approach has been to consult with different people to define a shortlist of the GGCs with more potential. The Delphi Method has been used and a Delphi panel of experts was setup to have them choose which GGCs had the most potential to scale-up and effect major, global systems change. The final iteration of the panel has been established to have the panel suggest, after analysing the case studies meanwhile elaborated and submitted to them, what large corporations could learn from these GGCs. The conclusions and suggestions also focused on which lessons they could take on-board, to apply to their organisations and scale-up these innovations.