Autorenfreundlich Bücher kaufen?!
Beschreibung
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Women, Advertising, and the Power of Marketing
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 13. Oktober 2009 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 421 Gramm |
| Format | Hardcover |
| ISBN-13 | 9780230611740 |
| Auflage | 2009 |
| Seiten | 210 |
Bekannt durch
