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Beschreibung
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Innovative Strategies for Emerging Markets
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 27. August 2016 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 423 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349449682 |
| Auflage | 1st ed. 2013 |
| Seiten | 275 |
Schlagwörter
Asian Economics, Asien, Businesskommunikation und -präsentation, Corporate Communication, Emerging Markets and Globalization, Entwicklungsökonomie und Schwellenländer, International Business, International Economics, Internationale Wirtschaft, Internationale Wirtschaft - Internationales Management, Marketing, Marketing und Vertrieb, Wirtschaftswissenschaft
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