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Global Innovation Leadership

Global Innovation Leadership

von Marc-Michael H. Bergfeld
Hardcover - 9783833474057
79,00 €
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Beschreibung

This book is about the strategic application of project-specific intra-company innovation networks between corporate headquarters and international subsidiaries. It develops the ‘Global Innovation Leadership’ framework, based on the latest research concerning corporate strategy, R&D management and global operations. The ‘Global Innovation Leadership’ framework is applied to eight case studies in the automotive, semiconductor and electronic industries. The comparison of the cases explains the dynamic distribution of roles, responsibilities and innovation competence within global companies, and draws attention to the upcoming role of the emerging markets for corporate innovation. Overall, the book develops a comprehensive framework for strategic decision making and project-specific innovation management. It shows how leading corporations simultaneously orchestrate multiple innovation networks to deal with the complexities of the global market and technology context and explains how corporate networks need to be managed to lead in the global race for innovation

THE STRATEGIC DEVELOPMENT OF WORLDWIDE INNOVATION COMPETENCE

Details

Verlag BoD – Books on Demand
Ersterscheinung März 2009
Maße 27.6 cm x 19.5 cm x 2.1 cm
Gewicht 852 Gramm
Format Hardcover
ISBN-13 9783833474057
Seiten 260

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