Weitere Formate
Softcover - 9780820495002
40,50 €
Autorenfreundlich Bücher kaufen?!
Beschreibung
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
Transnational Media Corporations in China
Transnational Media Corporations in China
Details
| Verlag | Peter Lang Publishing Inc. New York |
| Ersterscheinung | 23. Juli 2008 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 440 Gramm |
| Format | Hardcover |
| ISBN-13 | 9780820495019 |
| Auflage | 1. Auflage |
| Seiten | 236 |
Schlagwörter
Bekannt durch
