Global Business Strategy

Essay from the year 2011 in the subject Business economics - General, grade: 1,0, , course: Global Business Strategy, language: English, abstract: This paper will first outline what the more attractive industries for the base of the

pyramid, in order to alleviate their poverty, are. In the next section aspects, which might

determine the performance of a corporation in the emerging economies will be

examined from a resource¿based point of view. Moreover crucial differences in formal

and informal rules between developed and emerging economies from an institutionbased

point of view will be illustrated. Finally the argument that aggressively investing

in emerging economies is not only economically beneficial but also highly ethical in

contradiction to rushing in emerging markets is reckless, will be discussed in depth.