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Beschreibung
In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.
Lessons for the United States
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 09. Dezember 2015 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 269 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349468041 |
| Auflage | 1st ed. 2014 |
| Seiten | 185 |
Schlagwörter
Business Strategy and Leadership, Development Economics, Entwicklungsökonomie und Schwellenländer, International Business, Internationale Wirtschaft - Internationales Management, Management, Management und Managementtechniken, Market Research and Competitive Intelligence, Marktforschung, Strategisches Management
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