Generation Z level of eco awareness in Turkey: Are they green consumers?

Generation Z level of eco awareness in Turkey: Are they green consumers?

von Anida Krajina
Taschenbuch - 9783659523984
39,90 €
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Beschreibung

The green marketing and the green consumers are the terms in the heading for the healthier future of human kind. The aim of this work is to provide the insight into the future of green marketing and green consumers among the generation Z in Turkey. The sample is taken from one high school located in Eskisehir in Turkey. There are two parts within, theoretical and practical. Practical part includes quantitative research on mentioned sample and it is the continuation of theoretical part. Theoretical part, on the other hand, overlaps the prospective of green marketing in B2B and green consumers, as part of B2C. All together, they are giving a picture of the projections of the future in this field in Turkey, with pointed out conclusion about potential of green consumers among generation Z, awareness of sustainable issues and suggestions in future education.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung Nicht bekannt Nicht bekannt
Maße 220 mm x 150 mm x 3 mm
Gewicht 100 Gramm
Format Taschenbuch
ISBN-13 9783659523984
Auflage Nicht bekannt
Seiten 56

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