FUNCTIONING AND MARKETING STRATEGIES OF WOMEN SELF-HELP GROUP

Self Help Group(SHG) In India Self- help groups activities are implemented by the Government so as to eradicate the poverty in the rural area, because more number of people live in that area and they are lack in education, food, shelters and economy. Women actively participate in SHG for their attainment of the empowerment. SHG members are the creators and they develop large number of products, some of which compete with branded/market-established products in terms of quality. However, there is a lack in advertising these products, which can be considered as an essential part for effective marketing. This study will focus on the functioning pattern of the Women Self Help Group''s in Tamilnadu, India and their marketing practices. This study will also highlight certain target areas to which they have to concentrate in order to develop their activities.