Framing of women entrepreneurship in selected print media in Nigeria

Women as it is said are crucial in every aspect of human life as well as the bedrock of every successful nation. This is more so because the economic growth and development of any nation is in one way or the other attached to the basic roles women play as caregivers and first instructors of children in the home. This study therefore examines print media framing of women in entrepreneurship in Nigeria. Four newspapers: The Guardian, Daily Sun, Vanguard and The Nation were purposively selected and studied. Using the content analysis research method, the study sought to find out how the selected newspapers covered women in entrepreneurship, the frames and the dominant frames used to represent women in entrepreneurship. The findings reveal that the sampled newspapers reported issues on women in entrepreneurship but an abysmal number of 13 stories were published out of 192 editions of the newspapers studied. The findings also reveal that women particularly those in entrepreneurship still possess good qualities that are needed for economic growth and development of a nation. Lastly, influential frame was the dominant frame used to represent women in entrepreneurship.