Framing of the NATO Bombing of Yugoslavia

This work examined how the UK, the US and Yugoslav newspapers framed the NATO bombing of former Yugoslavia in 1999. Dominancy and presence of media frames were explored by utilizing content analysis. The study focused on seven frames: conflict, human interest, responsibility, morality, economic consequences, political consequences and other frame. Likewise, the study explored sources and overall tone of an article towards groups involved in the conflict. The sample contains 92 articles, with 26 from The Guardian, 26 from The New York Times and 40 from Blic. It was found that the newspapers didn¿t emphasize all frames equally, and that the human lives and conflict were the most emphasized frames during the conflict. As well, the study revealed that a tone towards groups involved in the conflict had a connection between newspapers and the country of their origin. Likewise, the study found that British and American dailies used mostly Western sources, while Blic most of the time used Yugoslav sources.