Fish marketing in Tamil Nadu (India) with special reference to retailing

Fish is an important part of staple diet and the major source of animal protein for a majority of countries. India accounted for 4.5 per cent of the global fish production. The effects of fluctuating demand for fish all over the globe and the changing structure of fisheries supplies are fundamental policy questions in desperate need of examination and necessary action. India is one of the major contributors in the global market as far as fish is concerned. In lieu of the economic importance of fish, the present study was taken up in Cuddalore district with the following specific objectives. i) to examine the existing fish landings over a period ii) to trace the fish flows from the landing centre to the ultimate consumer iii) to measure the lapses (if any) in efficiencies in the course of marketing of fish iv) to create a suitable project in particular reference to processing and retailing of fish v) to evaluate the financial stability, efficiency, income and the outcome of employment generated from the project and vi) to study the constraints in artisanal fishing and in the trading of fish to bring out alternate strategies.