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FIRM LEVEL COMPETITIVE PRACTICES IN INDIAN INDUSTRY

FIRM LEVEL COMPETITIVE PRACTICES IN INDIAN INDUSTRY

von Smitu Malhotra
Softcover - 9783843359658
59,00 €
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Beschreibung

Indian Economy ushered upon a new era of liberalization, which had its early beginning in the middle of 1980''s, but gathered momentum since 1991. It had a varying impact on the functioning, performance and adaptability of organizations, particularly in coping up with stiff competition from international players. This study highlights the relative change in emphasis on competitive practices of the organizations in the post liberalization period (since 1991-92) .It simultaneously examines the impact of these practices on the organizations performance as perceived by executives.

A market oriented approach

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 06. Oktober 2010
Maße 22 cm x 15 cm x 1 cm
Gewicht 244 Gramm
Format Softcover
ISBN-13 9783843359658
Seiten 152