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Finding the Local in Global: Case Study of Amway in India

Finding the Local in Global: Case Study of Amway in India

von Vivek Tripathi
Softcover - 9783659532399
49,90 €
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Beschreibung

Due to my interest in social geography, I am interested to explore the effectiveness of social networks in the form of relationships of common people and how it can generate huge opportunities for people to work and earn by using this social cohesion. Multilevel marketing is an opportunity to utilize this potential and I have tried to critically examine the utilization of social network of people with special focus on an international multilevel marketing company named 'AMWAY'. This work tries to explore social ties and their utilization for business purpose, role of women and special opportunity for their empowerment.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 29. April 2014
Maße 22 cm x 15 cm x 0.8 cm
Gewicht 185 Gramm
Format Softcover
ISBN-13 9783659532399
Seiten 112

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