Factors Influencing Customer's Purchase Intention in Niche-Tourism E-Marketplace

Academic Paper from the year 2018 in the subject Tourism - Miscellaneous, , language: English, abstract: The main objective of this study is to investigate what factors influencing customer¿s purchase intention in niche-tourism e-marketplace.To achieve the aims of this study, the answers for the following questions are sought: What factors influencing customer¿s purchase intention in niche-tourism e-marketplace? Which factor is the most important?

For the last decade, Vietnam has been recognized as one of the fastest growing tourism destinations in Asia. Vietnamese tourism industry has witnessed a tremendous growth and became one of the major sectors within the Vietnamese economy in recent years. In fact, it has contributed approximately 9.2 % to the GDP of the country in 2019 thanks to over 18 million foreign tourists and 85 million domestic holidaymakers according to Vietnam Tourism Annual Report 2019. This figure has proved that this ¿non-smoke¿ industry has been and will be a promising land for investment.