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Exploring Consumer Preferences towards fast food Industry, Delhi,India

Exploring Consumer Preferences towards fast food Industry, Delhi,India

von Gaurav Kalra
Softcover - 9783659311635
35,90 €
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Beschreibung

The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi,India.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 27. März 2014
Maße 22 cm x 15 cm x 0.4 cm
Gewicht 96 Gramm
Format Softcover
ISBN-13 9783659311635
Seiten 52

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