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In Bangladesh, Pharmaceutical sector is one of the most developed high-tech sector which is contributing in the country's economy. Nowadays, this sector is providing 95% of the total medicine requirement of the local market. The professional knowledge, collaborative supply chain management practices, thoughts and innovative ideas of the pharmacists working in this sector are the key factors for these developments. Recently, researchers have highlighted the multidimensional nature of collaboration that goes beyond the exchanged of information. Collaborative practices should also incorporate joint decision-making and the alignment of incentives. With regard to information exchanged, the pharmaceutical industry has shared information for many years to arguably an unparalleled level compared with other industries. However, information quality has been largely overlooked by previous research. Research has thus essentially oversimplified the complex nature of supply chain collaboration. There appears to be a gap in the literature acknowledging the multidimensional and complex nature of collaboration and linking it to information quality.