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Beschreibung
Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.
Who, Why and What
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 29. Januar 2014 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 125 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659504532 |
| Seiten | 72 |
Schlagwörter
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