💜 Wir beteiligen Autor*innen bei jedem Buch mit 7 Prozent, so dass viele von ihnen bei jedem verkauften Exemplar doppelt verdienen. → Mehr erfahren

Evaluation of Factors Influencing Strategic Marketing

Evaluation of Factors Influencing Strategic Marketing

von Bello Ayuba
Taschenbuch - 9783330067240
59,90 €
  • Versandkostenfrei
Auf meine Merkliste
  • Hinweis: Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen
  • Lieferzeit nach Versand: ca. 1-2 Tage
  • inkl. MwSt. & Versandkosten (innerhalb Deutschlands)
  • Hinweis: Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen
  • Hinweis: Lieferzeit ca. 1-2 Tage
  • inkl. MwSt. & Versandkosten (innerhalb Deutschlands)

Autorenfreundlich Bücher kaufen?!

Beschreibung

This book was designed to provide students with the understanding of the factors influencing strategic marketing on the performance of manufacturing companies. Based on empirical evidence, studies have shown that performance of any marketing company is been influenced by its strategic marketing activities which is determined by several factors that might be internal or external to the organization which calls for proper analysis. How well companies conduct its strategy ultimately determines their success or failure in the competitive environment. It is as a result of the growing importance of Strategic marketing to the overall success of marketing practice that the this study was conducted as it has made unique and valuable contributions to marketing theory as both are inevitably interrelated, and are often complementary of each other. The two fields are in fact even inseparable, forming two sides of the same coin, since the research results of one cannot fully be understood without the other. Thus, this study helps to provide the relationship between strategic marketing and company performance and thus, enhance the understanding of both students, practitioners and stakeholders.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung Mai 2017
Maße 220 mm x 150 mm x 18 mm
Gewicht 451 Gramm
Format Taschenbuch
ISBN-13 9783330067240
Auflage Nicht bekannt
Seiten 292

Schlagwörter