Essentials of Entrepreneurship

Many different conditions in society can create entrepreneurial opportunities for new goods and services. Opportunity conditions arise from a variety of sources. At a broad societal level, they are present as the result of forces¿such as changes in knowledge and understanding, the development of a new technology, shifting demographics, political change, or changing attitudes and norms¿that give rise to new preferences and concerns. These forces constantly open up new opportunities for entrepreneurs. This book provides you with an overview of entrepreneurship and of the language of entrepreneurship. The challenges associated with defining entrepreneur and entrepreneurship are explored, as is an overview of how entrepreneurship can be studied. The objective is to enable you to apply current concepts in entrepreneurship to the evaluation of entrepreneurs, their ventures, and the venturing environment. You will develop skills, including the capability to add value in the new venture sector of the economy. You will acquire and practice evaluation skills useful in consulting, advising, and making new venture decisions.