Essential Concepts and Practical Application in International Business

With the liberalization of economies, privatization replacing the public sectors and globalization of resources, International Business Management as a subject has gain priority over other business subjects. The book is designed to cater for the needs of management faculties who are teaching at the graduate level in developing Asian nations. The language and examples used are easier to understand for a non-English speaking student as well. The IBM course material focuses on graduate-level courses in Universities running semester system and are in constant search of quality material that provides basic knowledge of the subject in the easiest form. The book also provides enough study material for online examinations too happening at the time of the COVID pandemic.