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Beschreibung
"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.
How Effective Product Management Creates Real Value
Details
| Verlag | O'Reilly Media |
| Ersterscheinung | November 2018 |
| Maße | 14.8 cm x 22.5 cm x 1.2 cm |
| Gewicht | 310 Gramm |
| Format | Softcover |
| ISBN-13 | 9781491973790 |
| Auflage | 1st ed |
| Seiten | 180 |
Schlagwörter
F u. E (Forschung und Entwicklung), Industrial Design, Interfacedesign - Benutzerfreundlichkeit (Usability), Internet / Publishing - Web-Site-Design, Management von Geschäftsprozessen, Management: Forschung und Entwicklung (F&E), Management: Produktion und Qualitätskontrolle, Marketing und Vertrieb, Produktdesign, Produktionsmanagement, Schnittstelle (EDV), User Experience - UX, Web-Grafik und -Design
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