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Hardcover - 9783319691015
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Beschreibung
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
The Role of Bounded Rationality in the Uppsala Model
The Role of Bounded Rationality in the Uppsala Model
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 25. August 2018 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 454 Gramm |
| Format | Softcover |
| ISBN-13 | 9783319887142 |
| Auflage | Softcover reprint of the original 1st ed. 2018 |
| Seiten | 194 |
Schlagwörter
Arbeits- - Wirtschafts- und Organisationspsychologie, Behavioral/Experimental Economics, Business Strategy and Leadership, Business Strategy/Leadership, Experimental Economics, Industrial and Organizational Psychology, International Business, Internationale Wirtschaft - Internationales Management, Management: Entscheidungstheorie, Operations Research and Decision Theory, Operations Research/Decision Theory, Strategisches Management, Unternehmensforschung, Verhaltensökonomie, Work and Organizational Psychology
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