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Beschreibung
Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols.
Principles and Practices
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 17. Juli 2019 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 125 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659562617 |
| Seiten | 72 |
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