Entrepreneurship Cases: Looking Beyond Commercial

Entrepreneurship Cases: Looking Beyond Commercial

von Thomas M. Cooney
Taschenbuch - 9783838355641
59,00 €
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Beschreibung

This book contains 10 cases in entrepreneurship that are drawn from 5 countries. Daft.ie is an internet company started by two brothers who have reached the stage of second phase growth. De Boerinn Activity Centre is a family farm that is diversifying. Digicel is primarily concerned with corporate social responsibility. Echinades is exploring opportunities for fish-based tourism. EcoServe has a new Managing Director who needs to develop a positioning strategy. General Records is about two friends who identify an opportunity to start a record company. Guardian Angel is a Business Plan prepared by three female graduates who developed the idea as part of their studies. Heylen is a small enterprise that provides ecological management services to protected areas. South Hill Enterprise is a business in which each member of staff (excluding Supervisors and Managers) has some form of intellectual disability. Supreme Seafoods is a fish processing firm that is struggling to cope with the recession. The cases feature a wide range of issues found in different entrepreneurship contexts and were written between 2005-2009.

Details

Verlag LAP Lambert Acad. Publ.
Ersterscheinung April 2010
Maße 220 mm x 150 mm x 8 mm
Gewicht 225 Gramm
Format Taschenbuch
ISBN-13 9783838355641
Auflage Nicht bekannt
Seiten 140

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